Ashwani began with one simple desire: I wanted a hair perfume that would not dry my hair but most hair perfumes I found had either alcohol as their base ingredient, or used synthetic fragrances which made my hair dull over time. On my own haircare journey, I longed for a product that would support my progress not hinder it, a product that would not just scent my hair, but enhance its shine and strength. I was suprised to discover that there were barely any hair perfumes out there that ticked all my boxes and I knew that it's not just me looking for this product, but thousands of women who want better for their hair. No drying alcohol, no synthetic fragrances that irritate the scalp and dull the hair.

That's when I decided to create it. Ashwani's first product is a botanical, alcohol-free hair perfume made with rose hydrosol, aloe vera, keratin, and scented using only the purest grade botanical extracts. Every spray delivers a warm and seductive fragrance while nourishing and protecting the hair.

Our Values

• No Alcohol Base: Kind to your hair, never drying. Instead, our base is made out of Rose Hydrosol which reduces frizz and softens the hair.
• Clean Beauty Promise: No hidden phthalates and harmful ingredients under the word "fragrance". Instead, pure botanical extracts and essential oils.
• Nourishing Ingredients: Rose water, aloe vera, rice water & keratin for strength and hydration.

Why We’re Different

Over 95% of hair perfumes in the UK market rely on alcohol-heavy formulas that strip moisture, and if they don't, then they rely on synthetic fragrances that dull the hair and irritate the scalp. Ashwani replaces all of that with hydrating botanicals, creating a natural alcohol-free hair perfume that elevates your scent game while caring for your hair and scalp’s health.

Join the movement and experience hair fragrance the way it should be: nourishing, safe, and irresistibly seductive.